Brightline Showcases Interactive Virtual Reality at EMS

Brightline Interactive partnered with Experiential Marketing Summit (EMS) sponsor, PRG, to host an interactive virtual reality (VR) experience at the EMS conference. Brightline created a concert simulation where the user acts as the DJ and mixes music to excite the crowd. Watch the video below to experience the full thrill of how this state-of-the-art interactive technology is becoming the new wave of event marketing.

“Interactive VR introduces a new way of communicating to consumers,” say Erik Muendel, CEO of Brightline Interactive. “It is the ultimate brand experience that gets consumers seeing, thinking and feeling exactly what the brand intends, with no distraction.”

Brightline is introducing this new application of VR technology to clients in industries ranging from sports, concerts, live events, and tradeshows. Brightline’s Managing Principal, Tyler Gates, will be going into more detail on “Electrifying Events with Augmented and Virtual Reality” at the Professional Convention Management Association (PCMA) Education Conference in New York, NY on June 13.